Black Friday is just around the corner, swiftly followed by Cyber Monday only three days later.
This is the time of year when inboxes overflow with limited-time offers from brands promising “unmissable” deals. The pressure to buy now, before it’s “too late,” ramps up—and suddenly shopping feels less like joy and more like panic.
We don’t do that.
We don’t do Black Friday sales.
Not this year. Not next year. Not ever.
Because Fair Prices Shouldn’t Need a Discount
At Oh My Clumsy Heart, fair pricing isn’t a seasonal event—it’s how we do business.
If a brand can afford to slash prices during Black Friday, it usually means those prices were inflated to begin with. (Even when they claim to "not do" Black Friday and then release a sneaky discount code!) That’s not a saving; it’s a sales tactic.
We price our jewellery honestly from the start. No markups to “make room” for discounts. No flash sales. No gimmicks. Just sustainable jewellery, made responsibly and priced fairly all year round.
How We Keep Prices Fair
We’re an online-only brand, which means we sell directly to you. We don't have any retail stores, wholesale buyers or middlemen taking a cut either.
By keeping things simple, we avoid the inflated costs that come with traditional jewellery retail. That’s how we keep our prices lower without compromising on quality, ethics, or design.
Our jewellery is made in small batches from recycled metals like gold-fill, vermeil, and sterling silver. These materials are durable, sustainable, and designed to last—proof that beautiful jewellery doesn’t need a luxury markup.
If we sold through shops or online marketplaces, prices would jump by at least 50% due to extra costs. Sure, we could run regular sales or offer discount codes—but that wouldn’t be a better deal for you, and it’s not how we like to do things.
Why We Choose Slow Over Sales
We believe in thoughtful shopping, not impulse buying.
Black Friday encourages overconsumption, which is the exact opposite of what we stand for.
Instead of slashing prices to drive quick sales, we focus on crafting jewellery that holds its value: timeless, minimal designs you’ll wear and love for years.
The only sale you’ll ever see from us is our Zero Waste Sale—an annual event where we offer samples, seconds, and returns a new home. It’s not about profit; it’s about reducing waste and keeping good jewellery out of storage.
Jewellery Worth Buying, Any Day of the Year
If you’re gifting this season, choose something that lasts. Our pieces are designed to be worn every day, made responsibly from recycled materials, and priced fairly. No waiting for a discount code!
Fair, sustainable jewellery should be accessible all year round.
No hype. No pressure. No inflated prices.
Just jewellery, honestly made and fairly priced—always.
