Why We Don't Do Black Friday Sales

Why We Don't Do Black Friday Sales


Black Friday is coming. Followed quickly by Cyber Monday only three days later. This is the time of year where most brands offer deep discounts on their products. Not us. We don't do Black Friday sales. Not this year. Not next year. Not any year.

Despite all the emails you'll receive during November from brands telling you about their amazing sales and great discounts. 99.9% of those "deals" aren't worth it. If a brand can afford to offer you deep discounts for a couple of weeks every year, then they're inflating the cost of their products all year round. That's not fair pricing.

We've never held a Black Friday sale for one simple reason: our prices are always honest and fair. We don't inflate the cost of our jewellery all year just to discount it over the holiday season.

Selling our jewellery online, directly to you, keeps our costs down and our prices fair–all year. We can make high-quality fine jewellery without the markups by selling them direct to you. If we sold our jewellery at retail, through online marketplaces or stockists with physical shops, our jewellery would cost at least 50% more.

Maybe then we could afford to offer you discount codes all year, and a huge sale on Black Friday. But we prefer to to do things differently. From the beginning, our goal at OMCH has always been to design and create timeless minimal jewellery that is worth buying at full price at any time of the year.

That's why we don't do Black Friday sales, we rarely ever offer discount codes, and hold one 'zero waste sale' every year to sell through customer returns, seconds, and samples.

If someone on your gift-buying list would like a piece of jewellery they can wear for years or maybe a gift card to pick something for themselves; all of our jewellery is available for the entire holiday season at a fair price.

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Written by Sophie Davies

Sophie is a freelance writer and full-time jeweller. She has been writing about simple living and sustainability for over ten years; exploring simple living, sustainable style, and slow travel. She writes for a variety of brands and publications as well as her personal blog, A Considered Life.

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