What's "Zero Markups"?


What's zero markups


“Zero markups” has become a popular buzzword, but what does it mean and why does it matter?

A markup is the ratio between the cost of goods or services and its selling price. Every business has to make a profit but in traditional retail, jewellery is marked up 300% before it reaches you, the customer.

Our story started with a simple idea: fine minimal jewellery at a fair price. We don’t believe in inflated costs or cheap materials; we know fine jewellery doesn't have to cost a fortune.

We’re an online-only brand for a reason. We work directly with our metal suppliers and sell our jewellery directly to you from our studio. It means we can strip back the markups without compromising on quality. We’ve eliminate the costs of wholesale and retail markups, import expenses, middlemen costs, and designer inflation and passed those savings onto you.

It means we can keep our materials sustainable, our practices ethical, our quality exceptional, and our prices affordable. That’s what “zero markups” means: simple, transparent, fair.


Related Posts

  • The Unboxing Experience
    The Unboxing Experience

    There’s something thrilling about ordering an item online. The anticipation of delivery followed by the slow unwrappi...

  • The Jewellery Quarter
    The Jewellery Quarter

    Our studio has made its home in the heart of the Jewellery Quarter, an area of Birmingham, England; the birthplace of...

  • Our Backstory
    Our Backstory

      It started with a simple idea: fine minimal jewellery at a fair price. In the summer of 2012, frustrated by th...


Share Your Thoughts



Get Journal Updates


Join for insights on life, style, and wellness.
Good news you'll want to read.


  • american express
  • master
  • paypal
  • visa
© 2016 Oh My Clumsy Heart. Privacy Policy. Terms of Service