We don’t believe in inflated costs or cheap materials;
we know fine jewellery doesn't have to cost a fortune.
In traditional retail, jewellery is marked up 8 to 10 times the actual cost. We do things differently. We work directly with our metal suppliers and sell our jewellery directly to you from our studio. It means we can strip back the markups without compromising on quality.
We’ve eliminated the costs of wholesale and retail markups, import expenses, middlemen costs, and designer inflation so we can pass those savings onto you. We’re an online-only brand for a reason.