This Is Minimalism.

Since our beginning, minimalism has been at the heart of everything we do. We launched the Instagram tag: #ThisIsMinimalism to create a community where we can share what minimalism means to us and why it's so important.

Whether it's minimalist architecture, art, and design; minimalist homes, decor, style, or jewellery, we encourage you to share with us what minimalism means to you. Join us on Instagram and tag your minimalist inspired photographs using #ThisIsMinimalism.