About Oh My Clumsy Heart — Sustainable Jewellery Made to Last

Oh My Clumsy Heart is a small UK jewellery business, crafting sustainable, minimalist jewellery since 2012—long before sustainability was a trend. Our jewellery is kind to your wallet and gentle on the planet.

Based in Birmingham, every piece is handmade using recycled metals. By selling direct, we skip the usual retail mark-ups because beautiful, ethical jewellery shouldn’t cost a fortune—or the Earth.

Affordable, eco-friendly, and made with love—that’s our promise.

It started with a simple idea: eco-friendly minimalist jewellery at a fair price.

Finding jewellery that’s both affordable and built to last, while being kind to the environment, felt almost impossible. Until now.

Meet Sophie

Hi, I’m Sophie! I’ve been making sustainable, minimalist jewellery for over a decade.

Oh My Clumsy Heart was born in 2012 when I realised just how hard it was to find jewellery that was both ethical and affordable. So, I decided to make it myself.

Starting with a small collection of essentials made from recycled metals and responsibly sourced materials, every piece is handcrafted right here in Birmingham, UK. Selling directly from the studio means no unncessary mark-ups just honest pricing and beautiful jewellery you can trust.

While the collection has grown, the ethos hasn’t changed: sustainability, fair pricing, and timeless jewellery full of personality.

Oh My Clumsy Heart remains a small, online-only brand, designing minimalist pieces made to be layered, mixed, matched, or worn solo. Because jewellery should feel good in every way.

Award-winning Jewellery

Best Minimalist Jewellery Brand 2025 (Midlands Enterprise Awards)

Most Creative Minimalist Jewellery Business 2024 (LUXlife Awards)

Jewellery Brand of the Year 2023 (Global Awards)

Best Sustainable Fashion Jewellery Brand 2023 (Northern Enterprise Awards)

Best Woman-Owned Minimal Jewellery Brand 2023 (Influential Businesswoman Awards)

Best Fine Minimal Jewellery Online Store 2023 (Midlands Enterprise Awards)

Style Journal

What We Believe In

Less is more. Trends aren’t to be followed. And great jewellery shouldn’t cost a fortune—or the Earth.

Rethinking Fashion

After launching Oh My Clumsy Heart, I quickly realised it wasn’t just jewellery that needed a rethink—it was my entire wardrobe.

The more I learned about fast fashion’s environmental impact, the harder it was to ignore. So I made a choice: quit fast fashion and embrace a simple, sustainable lifestyle.

Building a wardrobe and life that reflect my values inspired me to help others do the same. That’s why I became a freelance writer, sharing guides and tips on how small, intentional changes can make a big difference.

For over ten years, I’ve been crafting capsule wardrobes and style guides to help others create versatile outfits with fewer, better pieces—because dressing thoughtfully doesn’t just simplify life; it’s kinder to the planet too.

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